Google has long been the leader in the paid search space, of course, but the battle in second place is heating up. What is Google doing to keep their first place spot, what can you learn from the runners up and where they’re going next to close the gap. There are some short term priorities you can start preparing for now in your business as a whole and some more longer term strategies to think about for the next big thing.
Industry highlights – Retailers, e-Commerce and brands
What’s steady – where the traffic is
Amazon – what they’re doing
Budgets – where they go now
Cross-over with paid search
What does that mean and what do I do?